User Journey Map vs Customer Journey Map
A user journey map (also known as a customer journey map) is a diagram that visually illustrates the user flow through your site , starting with initial contact or discovery, and continuing through the process of engagement into long-term loyalty and advocacy. so what’s the difference ? User Journey Map Elements focus more on user experience Output to learn the experience of users and find out the complaints they have Customer Journey Map Ordinary elements added to the Persona and Internals of the busineses itself. Outputs to help create a backlog list, A backlog is a list of tasks required to support a larger strategic plan. For example, a product development context contains a prioritized list of items. What is the purpose of making this CJM? Positioning As Customer Understanding Customer Experience Understand Customer Expectations of the product Why is it Important? Then why is the Customer Journey Map important...