What’s the Difference Between Sales and Marketing?
The following is adapted from Demand-Side Sales 101. People have become confused about the roles that sales and marketing play in a business. Some think sales is in charge of cash flow, and some believe that marketing is in charge. Some even lump sales and marketing together, thinking they’re the same thing, and have the two departments as part of the same team. So who’s right? It’s a difficult question because both help produces sales, and they both interact with the customer. But there’s no doubt that salespeople are the ones who close the deal. Marketing is a high-level job that reaches a larger audience than sales, which tends to deal with a one-on-one relationship with the customer. But they are a team, and they must work closely together to make sure the transition from potential buyer to buyer is seamless — and complete. Marketing — Sales at a High Level Marketing is like advertising in that it helps the sales team sell the product or service. Marketers tend to focus on features...