“Do Something Good, Feel Something Real”, Business.
That’s Samuel Mutaha a technology entrepreneur in Nairobi, Kenya describing what motivates him. In Mr. Mutaha's view, technological innovation is simply a catalyst; business is the vehicle. But the purpose, ultimately, is to do good — to solve a problem, to help a person, to create real value. This purpose has become more and more challenging. Opportunities close and technological innovation advances. But all these means is that there is less room for companies and businesses that are unable to set forth a value proposition to customers that goes beyond a simple product or innovation. Michelle a business lady warns that there is no need for more businesses creating arbitrary value; that it’s more important to build a company that matters. A company to matter, it is going to have to have values that are socially positive and transparent — in other words, it’s going to have to build a clear and lasting brand that aligns its values with its customers and shareholders. It is more...