DANIEL L. LUNANI

  What the Email is on the internet, is what Bitcoin is on Blockchain. Simply a Blockchain application. blockchain powers the next generation of the internet Blockchain was first used to power bitcoin in 2008, it's a distributed ledger technology. It's a decentralized digital registry. A distributed secure database. In order to make an entry on the Blockchain database, all the computers have to agree about its state so that no one computer, can make an alteration without the consensus of the others. Once completed a block is added on the Blockchain, it can't be deleted, each has a harsh code (unique identifier of a block, which has a particular set of data) It works to make a secure database. Blockchain as a distributed ledger is a consensus of replicated, shared, and synchronized list of data, graphically dispersed across multiple sites, countries or institutions without a centralized administration or data storage. Any sense of registry can be recorded ie, inventory, tran...

  A brand is not a logo. A logo is a tool and a symbol, t he brand is not a product. The brand is not a promise. A brand is not the sum of all impressions made on an audience. A brand is a result. It’s the gut feeling a customer has about a service or a product. Brands create a feeling, a reputation, a relationship, and an experience. Branding is the result of a logo, marketing, social media campaigns, images, videos, hashtags, speaking events, conferences, billboards, etc. Winning Heads and Hearts When you’re building a brand, what matters is what happens in people’s heads and hearts when they encounter your product, service, or logo. Rolex is iconic. Coke is classic. Apple is exclusive lifestyle technology. Chanel is timeless elegance. Java is a gourmet and customized drink experience. If you saw someone walking down a street in Nairobi carrying an Apple computer, wearing Chanel, and sipping on a Java coffee, what would you think about them? Brands train brains to associate them ...

  “[Sports] give people a sense of having lived other lives.  When sports are at their best, the spirit of the fan merges with the spirit of the athlete.” — Phil Knight, Co-founder of Nike Founded in 1964, Nike originally called Blue Ribbon Sports started with only USD 1,200   in the bank. Now worth  USD 38 Billion , they are the undisputed kings of sportswear and control  nearly 50%   of the global athletic shoe market. Nike’s success is down to deeply understanding customers and — consciously or not — applying behavioral science and psychology to its experience. Here’s how it used science to grow from a tiny reseller to the world’s biggest shoe brand. 1. The Shoe Dog and the Mad Scientist The story of Nike is really the story of two men — Phil Knight, its CEO, and Bill Bowerman, a legendary Olympic track coach.  People tend to trust and be persuaded by those in positions of power, like professors or experts in their fields. When professional runners ...